PROFESSIONAL SUMMARY

Results driven Product Manager with 8 years of experience delivering innovative solutions in fast-paced, data-driven environments. Specializes in optimizing workflows, driving cross-functional collaboration, and aligning product strategy with business goals. Proven expertise in enhancing usability and operational efficiency, with a passion for solving complex challenges through design-driven innovation.

Known for leveraging data and user insights to inform strategic decisions, improving user satisfaction, and building scalable solutions. Skilled at simplifying complex systems to create impactful, user-focused products that drive engagement and value.

TECHNICAL  EXPERTISE 

Agile/Scrum Methodologies, Jira, EazyBI, Confluence, Github, Cursor, Claude, ChatGPT, Google Analytics, Amplitude, Looker, Desk, Contentful, Adobe Experience Manager (AEM), Algolia, Salesforce, Slack, MS & Google Suite, Photoshop, Canva, Figma, Litmos, Coda, Trello, Notion, Airtable, Wix

PROFESSIONAL  EXPERIENCE 

MASA.AI | Apr 2024 - Dec 2024

Product Manager  

  • Facilitated cross-functional collaboration between engineering and marketing, aligning priorities and delivering on product goals

  • Managed client onboarding and integrations, ensuring seamless implementation of the Masa Protocol

  • Conducted product testing and user research to refine features and enhance usability

  • Created user-friendly documentation and FAQs to support clients and stakeholders

WESHRED COLLECTIVE | Feb 2023  –  Apr 2024

Strategic Project Manager and Coach

  • Increased revenue by 5% (YTD) by spearheading weekly remote fitness product offering

  • Decreased labor costs by 5% (YTD) streamlining resource allocation

  • Increased community following by 15% (YTD) to date through strategic council to the CEO on business operations, marketing communications, and product development through frequent consumer product demonstrations

  • Maximised attendee engagement at 100-person, 5-day Women’s International Summit through expert logistics management, including travel, F&B, speakers, and presentation technology

COINBASE

Product Manager (Help Center) | Jan 2022 – Jan 2023

  • Oversaw UI & UX development (from inception to implementation) for the help center resulting in the following:

  • $2.5M per annum cost savings by developing a case dashboard feature that allowed customers to gain insight into their case history, resulting in a reduction in First Contact Response rate (FCR) by 210 bps

  • $1.5M per annum in cost savings by redesigning the help center to align with the rest of Coinbase’s product ecosystem, resulting in a 20% reduction in case creation

  • Developed a benchmark metrics framework for the help center, shifting teams from assumption to data-driven decision-making

Program Manager | Jan 2021 – Jan 2022

  • Spearheaded strategic automation efforts resulting in: 

  • A 50% reduction in duplicative efforts by standardizing the content creation process

  • A 75% reduction of effort required to collate and disseminate critical change-management instruction and new product information to agents 

Project Manager | Aug 2019 – Jan 2021

  • Boosted team productivity by 70% by implementing a non-technical sprint (agile/scrum) structure

  • Secured additional team headcount by establishing resource allocation metrics through Jira 

Senior Executive Assistant | Jan 2018 – Aug 2019

  • Provided comprehensive support to executive and leadership teams, including travel coordination, schedule management, financial reconciliation, meeting facilitation, and process improvement

REVEL SYSTEMS | Oct 2016 – Nov 2017

Senior Executive Assistant 

  • Served as liaison between employees and senior management to improve communication processes and provide a voice to employees' concerns

EDUCATION & PROFESSIONAL DEVELOPMENT

Rollins College│Bachelors of Arts - Studio Art│Winter Park, FL | 2007 - 2011

General Assembly│Front End Web Development|HTML/CSS|Scrum/Agile|UX Design│ San Francisco, CA2018 | 2022